A few years ago, a marketing specialist I was working with asked me to define my “unique value proposition.” I saw it as a trick question.
I didn’t understand the question – and I could only laugh.
I do remember when asked about the “enemy,” a.k.a. the dragon I was slaying for the good of my clients, that one I understood! The corporate ladder.
It hit me that the people I feel I have helped the most have a different way of thinking and approaching their work.
They create meaning, purpose, and opportunity by investing in the people around them (a.k.a. building bridges).
Pay and promotion are important to them, but it’s not what motivates them. I call them Ladderburners.
These are people who work inside traditional ladder-climbing organizations but march to a different drummer.
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